Product Logos
Our product logos include HashiCorp + product logo and name. Please don’t modify these.
Product identities
When to use attributed logos
If it is not clear that HashiCorp is the company brand, use the attributed logos. This clarifies that HashiCorp is the developer of these products and drives brand awareness.
For example, if Terraform is promoted on a third-party website, the websites visitors will be taught that HashiCorp is the company behind Terraform since we have used the attributed HashiCorp Terraform logo.
However, on HashiCorp owned websites it isn’t necessary to use the attributedd logo given how clear it is that users are in a HashiCorp environment.
Hierarchy of product identities
HashiCorp products have multiple offerings to meet the needs of our customers. The core logo for each product is consistent. However, we differentiate the product offerings by using the following visual device structure.
Clearspace
The logo must be surrounded by a safety area of clear space to ensure text, images, or graphics don’t crowd it.
For product logos, the clear space should be equal to the height of the product logomark.
Lining up multiple products
Our products work better together. Sometimes multiple products will be displayed. When this happens, it is best practice to align them by using the typography.
See below example:
Product suite strap
Our product strap displays the entire suite of commercial products. There are two product strap arrangements.
Full strap
The full strap is organized by our Infrastructure and Security portfolios. This product strap features seven commercial products and descriptors.
Compact strap
The compact strap uses our HashiCorp Cloud Platform (HCP) logos to represent the unified expression of HashiCorp and hints at our enterprise grade cloud platform.
»Important considerations
These straps should only be used when the HashiCorp corporate brand is clearly displayed.
Never use the product suite straps when they cannot be easily attributed to HashiCorp.
Unique use cases
Usage of boxed logos
