Sr. Creative Design Manager, Brand and Communication Design

Senior Design Manager - Brand & Communication Design

US (Remote); #LI-REMOTE

Meet the Team

The Brand Studio team at HashiCorp comprises multi-disciplinary, highly talented designers and marketers. Our team sits within the Marketing organization at HashiCorp, partnering closely with peers across all Marketing departments.

What We Do

Our team’s mission is to express the value of our brand through multiple channels and mediums—spanning digital to physical, static to kinetic—to engage, educate, and establish trust with both practitioners who love our products and enterprises looking to enable their businesses at scale with HashiCorp. 

The Brand Studio works with the audience at heart and our ‘beauty works better’ principle in hand. We believe the collaborative process can and should be engaging for all, continually improve with insights, and regularly deliver positive outcomes for our business. Through our work, we strive to build a remarkable enterprise brand by delivering high-quality design and continual brand innovation.

What You’ll Do

This role is what we consider a “player / coach.” This means that you’ll spend part of your time being hands-on with design projects and the other part mentoring your team. You’ll lead an in-house team of diverse designers focused on brand, motion, and production design to deliver a cohesive brand experience they can be proud of. By creating a space for constructive feedback between designers and stakeholders, you will maintain a happy and productive team that delivers at a high bar of creative excellence.

This design group will have dedicated project management support from our stellar PMO (project management office) to help traffic and balance resources. This allows you to focus on the craft, both your own and your team’s, and advocate for design solutions that resonate with our audience.

Additionally, being a senior member of the Brand Studio, you’ll be involved in both studio and creative strategy discussions. Your perspective and voice will help give shape to our ever evolving studio culture. 

For this role, we are specifically looking for:

• An ability to translate complex concepts into elegant visual communication, in multiple mediums and for multiple channel types.
• Several years of hands-on graphic design experience with previous people management experience—preferably for tech-forward B2B companies or agencies.
• Strong sensibilities for the foundations of graphic design, including typography, color, hierarchy, composition, pacing, and proportion.
• Expert using Figma, Adobe Creative Suite, Keynote, and Google Slides. Experience using After Effects and 3D tools are a plus.
• Use of Asana, Slack and Zoom to effectively communicate in our entirely remote environment

Your Roadmap to Success

Your First 30-Days

• Get to know the state of the brand, its audiences, and our go-to-market strategy
• Get to know the team and our frequent marketing collaborators, building new relationships and forming a foundation of trust.
• Learn about our brand hands-on through your own design projects.
• Manage and mentor your team through their projects and priorities. 

Your First 90-Days

• Establish a regular cadence of communication and collaboration with your team’s frequent Marketing partners in Product Marketing, Content, Web, Video, Social, and Campaigns. 
• Examine your team’s workflows in partnership with PMO (Project Management Office) to improve collaboration, velocity, and the resulting creative.
• Nurture the team to be audience-centered, customer journey-based, and emotionally resonant with design solutions.
• Effectively communicate the work of your team and its impact on the brand within our team and across key marketing groups.

By 180-Days

• Offer a plan for improvements to collaboration, velocity, and creative.
• Excite and motivate the team around your shared vision for the brand.
• Inspire the creativity of each individual to deliver their best work.
• Contribute to our strategy for brand building for the pivotal chapters to come.
• Enable the continued scaling of our brand by guiding the evolution of our guidelines and toolkits used by designers, marketers, and agency partners.